How the San Diego Open Went From "Sleepy" to a Wild Party In the middle to late 1960s the regular stops on the PGA Tour were transitioning from events with modest purses put on by chamber of commerce type organizations who were trying to promote their city, to events with much larger purses thanks to the sponsorship of large corporations and the attraction of having a celebrity's involvement.
San Diego Open | From "Sleepy" To Wild Party ⛳
San Diego Open | From "Sleepy" To Wild Party…
San Diego Open | From "Sleepy" To Wild Party ⛳
How the San Diego Open Went From "Sleepy" to a Wild Party In the middle to late 1960s the regular stops on the PGA Tour were transitioning from events with modest purses put on by chamber of commerce type organizations who were trying to promote their city, to events with much larger purses thanks to the sponsorship of large corporations and the attraction of having a celebrity's involvement.